11/21/2023 0 Comments Best typo for logoThe trend is important to note because it shows a shift in trying to communicate a little more fully with users and less of an expectation that one word will be enough to entice someone to engage with a design. Designers are stacking multiple lines of text, particularly in hero headers, for a weighted message with more words. While typography is trending toward being somewhat smaller in size, it still carries just as much weight. (User testing can help you find an ideal speed.) Stacked Text Blocks This can delight and surprise users (maybe even resulting in more time on-site).Ĭonsider speed carefully with typography animations – if the text moves too fast, users will miss the message completely if the text moves too slowly, users might click away before reading all of the content. Animation comes into play after a delay or as part of user interaction. In that regard, the best text animations often start with lettering that is clear and easy to see. Make accommodations so that even if the animation doesn’t work properly, there’s still a worthwhile user experience where messaging is clear. When animating text, it’s important to consider how and where users will be reading the information (some animated elements such as video don’t work well on all mobile devices yet). All of these techniques can lead to a more interactive, richer user experience. More designs are using lettering that moves, shifts, or is impacted by a hover state (such as the example above). And there’s no reason this can’t apply to typography as well. One of the biggest overall trends in design is animation.
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